For more information contact:
Colleen LeMasters
Public Relations Specialist
Sutter Home Winery
707-963-3104 ext. 2610
clemasters@tfewines.com

* * *For Immediate Release* * *
TINA PIC PEDALS WAY TO $20,000 DONATION
Sutter Home cycling program raises funds for City of Hope breast cancer cause

St. Helena, California…November 1, 2007. With the 2007 cycling season wrapped up, the final numbers are in for Team Colavita/Sutter Home cyclist Tina Pic. Thanks to Sutter Home Winery, Pic rode a custom-painted pink Blue Competition Cycles Team Issue bicycle during the 2007 season and for every mile raced on the pink bike, City of Hope—a leading research, treatment and education institution for cancer and other life-threatening diseases—will receive a dollar. For every race won, Sutter Home committed $1,000 to the organization. Pic finished the season with 16 first-place victories in addition to putting 3,550 miles on her pink bike, bringing the total to nearly $20,000. With support from the Sutter Home staff and their Recipe to Ride program, the donation hit the $20,000 mark.

“We are very proud to support City of Hope’s efforts to make breast cancer not only treatable but curable and preventable through our cycling partnership,” said Wendy Nyberg, Sutter Home’s senior director of marketing. “Sutter Home has embraced cycling and expanded our commitment to the women’s team. These women have competed all season and to be able to share in their successes and their dedication to a cause such as this one is a unique opportunity.”

Tina Pic is among the most decorated and accomplished professional cyclists in the women’s peloton. A resident of Georgia, Pic opened the 2007 season with a stage win in Australia at the Geelong Tour. In April, she won the US Open Cycling Championship then took first place overall at the USA Southeast Criterium Series, a series of eight consecutive criterium races in Alabama, Georgia, and South Carolina. Pic brought back a gold medal for the United States in the road race from the Pan American Championships this spring and was among the American women selected to race in the Giro d’ Italia Donne, known as the “women’s Tour de France.”  Pic ended the 2007 season with a spectacular finish: winning the USCF National Criterium Championship for the fifth time in six years.

In addition to the inaugural season of the Bike for Hope campaign, Sutter Home continues with their Capsules for Hope retail program. Pioneered by the Trinchero family, Capsules for Hope is the popular in-store promotion of the winery’s cause-related marketing program, Sutter Home for Hope. For every quality seal capsule from any bottle of Sutter Home wine in the 750ml or 1.5L size sent in by consumers between August 1, 2007 and December 31, 2007, the winery gives one dollar to breast cancer charities, up to $100,000, for every capsule received.

While many companies often find a cause to support on an annual basis, very rarely will one find a company with such commitment as Sutter Home. The reason is simple. One in seven American women will be affected by breast cancer and that number does not exclude those in the Sutter Home family. Winery owner Vera Trinchero Torres is a seven-year survivor, while many Sutter Home employees, distributors and customers have also been touched by this deadly disease. With the support of organizations like City of Hope, Vera is now in remission.

City of Hope conducts a number of promising clinical trials that are helping to redefine the standards of care for breast cancer patients at medical centers nationwide. This research involves establishing innovative breast cancer research protocols, new anticancer drugs, radiotherapy, breast conserving surgery, immunologic treatments, and quality-of-life studies.

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Sutter Home Winery is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1947.  The company produces the wines of Sutter Home, Trinchero, Montevina, Wild Bunch, Trinity Oaks, Folie à Deux, Ménage à Trois, Napa Cellars, the number one alcohol-removed wine, Fre, and imports Angove’s, Reynolds Vineyards and Little Boomey wines of Australia.  For more information, visit www.tfewines.com.